Sunday, 15 April 2012

Could you help me with my hugely glamorous book launch for Working from Home?

I’m launching my new novel Working from home: Mixing business with pleasure? on 18th April and I’m on a mission to get into the Kindle top 10. This is going to take the appearance of some gorgeous, sexy and clever people. Have you guessed that I’m talking about you yet?

Now, here’s the interesting bit. The campaign will be a stellar example of guerrilla marketing which means that I have bugger all in the way of a marketing budget. I will however be giving away an Amazon Kindle Wi Fi 6 inch worth £89 (or £90 of Amazon vouchers) to one lucky winner who helps with the campaign. So there’s no excuse for anyone saying that they can’t read ebooks especially as you can read Kindle books on practically everything these days – except perhaps your toaster.

Working from home is fast, funny and just a little flirty. It has been described as chick lit with balls and is full of insider information about the challenges of running your own business. For £2.99 it is a bargain for a high quality novel that will make you laugh and probably give you a few business ideas too.

Working from home Book blurb

Jonny has an interesting twenty-four hours. One evening he walks in on his naked flatmates in a compromising position on the sofa. The next morning he discovers that the improper use of a Matalan card can result in a bloody nose for the woman of his dreams. By lunch time he discovers that the huge company he works for is shipping out making him and hundreds of others in the area redundant.

Cat is one of those employees and her efforts to turn to freelancing are hindered by someone trying to black-ball her in the industry unless she agrees to sleep with him. Added to this she is just about to catch the attention of a serial adulterer via her new age sister, whose idea of a business plan for her local pub is persuading the barmaids to wear low-cut tops.

Will Jonny and Cat find enough work to pay for the necessities in life like beer and shoes? Can you really work via the Internet from home in your pyjamas? Will Jonny and Cat manage to mix business and pleasure, or will they fail to close the win-win deal?

Working from home is lads’ lit asking chick lit out for an adventurous date into the serious world of business networking, where it’s not who you know that really matters, but who knows you.

How do I help or enter?

The whole aim of the campaign is to persuade people to buy the book at the same time so it has a chance of breaking into the Kindle top 10. So I need to create a lot of awareness in a short period of time.

To enter the competition you need to either retweet my launch tweet on Twitter (my account is @RussWrites) on Wednesday 18th April or like the Working from Home Facebook page. If you do both you will get two entries. The promotion will run for a week but it’s best if you do your bit on launch day. (See bottom of article for boring bits about how I will select a winner)

Anything else you can do to promote the book would be hugely appreciated! This book has been a big part of my life for a long time now and lots of effort has gone into the highly polished novel that it is now.

Emailing your friends the link to this blog or inviting them to the Facebook page would be a HUGE help but I can’t track this for the competition. However, I would be REALLY grateful if you did this though.

Obviously I’d love you to buy a copy of the book because this is how the book will get up the charts. However, mostly I want you to read and enjoy my work and let me know what you thought of it. You can buy a copy of Working from Home here on Amazon.

If you are not from the UK, you can also buy it on or Amazon in Spain, Germany, Italy and France.

So where’s the glamour?

Erm, the glamour part comes from you as you’re very welcome to dress up for the event wherever you may be. I’d suggest smart casual. Ladies, this is a fab excuse to get a new pair of shoes and gents, well, you’ll probably want to save your money for some more alcohol. Happy days!

Me? Due to their popularity on Twitter I will be wearing my lucky orange pants for the event (even if they were briefly renamed my silly orange pants when I locked myself out of my house while I was wearing them). I have also pledged to never mention my lucky orange pants again if Working from Home hits the top 10 Kindle bestsellers list.

Small print for the competition

This is a serious competition and the prize will be picked at random. I’ll put all the entries (retweets or Facebook likes) into a spreadsheet listed and sort it alphabetically to remove any duplicates (in terms of people retweeting more than once – VERY welcome but only one entry will count). I will then use this web site to generate a random number from the number of entries. I aim to select the winner and get the prize to them within two weeks. If the winner is not in the UK I will send vouchers to cover the cost so they can buy the Kindle themselves.

You don’t have to buy a copy of Working from Home to enter the competition.

See? I told you this bit was boring!

Finally a HUGE thank you from me if you help promote my book launch and buy a book. It really means a lot to me.

Working from home: Mixing business with pleasure by Russ King


  1. We both work from home. This could be our life! :-)

  2. It's a good life to have!

  3. The book sounds great. I would love to have a Kindle with your book! :) x