Wednesday, 22 August 2012

Love books? New web site rewards fans for talking about their favourite authors

When I launched my novel Working from home: Mixing business with pleasure? in March of this year I ran two competitions to win a Kindle. Between them they got nearly 13,000 entries. However, it became very obvious that the main source of my book sales was from the efforts of a few online friends.

These people are not expert marketers but they believed in the book and they told everyone they knew about it on Twitter, Facebook, Google + or even just by chatting with their friends.

Nothing sells books like a referral from a friend (well, unless you count the dreaded ‘mummy porn’ phenomenon) and writers depend on the goodwill of their fans to tell their friends and write online reviews. There is no easy way for authors to give anything back to their fans. Until now.

Libboo is a new type of publisher where the authors work together to help reward the people who spread the word and help create book sales. They call these people ‘buzzers’ and they are looking for people who would like to be matched to fantastic authors for their pilot scheme that starts this autumn.

The opening offer is that the three people who generate the most sales will win an e-reader loaded with all the books featured on Libboo. You also get exclusive content as well as the chance to receive personalised books from your favourite author. You can find out more details about the Libboo scheme here. They are no longer looking for authors but they are still looking for ‘buzzers’.

My novel Working from home will be available in the pilot scheme so I’m really looking forward to getting to know the buzzers and also being a buzzer for books by other authors.

Anyone with questions can email me and I’ll put you in contact with the Libboo team.

Disclaimer: I get no commission or any reward for people signing up via this article, nor will you be forced to buy my book. I just think it is a fab idea and I’m really looking forward to being part of it. I take no responsibility for you losing hours of your life by devouring fascinating books. Your home may be at risk if you don’t bother going into work as you are too busy reading new books and socialising with the authors.

1 comment:

  1. Russ,
    Those Libboo people are great, all writers should get acquainted with them. Good luck with your work there.

    Also, what is the ‘mummy porn’ phenomenon? here's no way am I going to look that one up, so you'll have to explain. :)